Displaying sponsored ads alongside the search results is a key monetization strategy for search engine companies. Since users are more likely to click...
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google's online PrintAds system which is such a mar...
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimiz...
GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories o...
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1. In part...
