Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in on...
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intu...
In this paper we present a keyword suggestion mechanism for supporting advertisers wishing to publish ads in content- targeted advertisement systems....
Much search engine revenue comes from sponsored search ads displayed with algorithmic search results. To maximize revenue, it is essential to choose...
