ملخص: We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google's online PrintAds system which is such a marketplace, we focus on the role of the market runner in improving market e±ciency. We abstract the problem of pricing guidance where the market runner provides an initial price-point for negotiations based on data analysis. The problem is nuanced because the market runner can not fully reveal the price data for any of the publishers. We introduce two solutions for pricing guidance, the ¯rst using clustering and the second using support vector machines, and present experimental evaluation of our methods. Pricing guidance by the market runner is a novel direction, and we expect more research in the future.

لغة: إنجليزية