The online advertising industry is currently based on two dominant business models: the pay-per-impression model and the pay-per-click model. With th...
Online search systems that display ads continually o®er new features that advertisers can use to ¯ne-tune and enhance their ad campaigns. An importan...
We introduce an automatic con¯guration mechanism that generates the most relevant information to be presented to limited attention users of informati...
Contextual advertising is a growing category of search advertising. It presents a particular challenge to ad placement systems because of the sparsen...
Online advertising has been a popular topic in recent years. In this paper, we address one of the important problems in online advertising, i.e., how...
