Résumé: In our ever technologically driven and mediatized society, we face the existential risk of falling into an info-calypse as much as an eco-calypse. To complement the list of values of a progressive culture put forth by Harrison (Natl Interest 60:55-65, 2000) and Vuong (Econ Bus Lett 10(3):284-290, 2021), this short essay proposes cultivating a new cultural value of protecting the infosphere. It argues rewarding practices and products that strengthen the integrity of infosphere as part of the newly emerged corporate social responsibility (CSR) practices are highly beneficial for the fight against contaminations of the infosphere, i.e., misinformation, disinformation, damaging contents, etc.

Langue: Anglais