Understanding Audiences, Customers, and Users via Analytics
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Livre Ecrit par: Aldous, Kholoud K. ; Salminen, Joni ; Almerekhi, Hind ; Jung, Soon-gyo ; Jansen, Bernard J. ; Publié en: 2023
Edition:
Cham (Baviere):
Springer
Langue:
Anglais
Collation:
1 vol. (XIX, 152 p.) ill.
ISBN: 9783031419331
Thème
Informatique
Mots clés:
Digital Analytics
Web Analytics
Social Media Analytics
Search Analytics
Persona Analytics
User Study Analytics
Data Collection
Data Quality Assessment
