For effective Customer Relationship Management (CRM), it is essential to have information on the potential value of customers. Based on the interplay...
These days, a modeling tool or environment has to know about the others on the market and build bridges to them with which their customers insist on...
Internet-based electronic commerce is becoming the next frontier of new business opportunities. However, commerce on the Internet is seriously hinder...
Despite the gainful use of the Web as a communication medium, recent research suggests that very little work has been done to leverage this new techn...
This paper provides a brief historical discussion of action research (AR), from its emergence as a distinct research approach after World War II to i...
